ALL SOLUTIONS ARE TAILORED TO EACH CLIENT AND DESIGNED TO ADAPT TO THEIR UNIQUE CONTEXT, CHALLENGES, AND GOALS.

STRATEGY

BRAND STRATEGY. CREATIVE STRATEGY. CONTENT STRATEGY. COMMS/CHANNEL STRATEGY. GO-TO-MARKET STRATEGY. AUDIENCE/ENGAGEMENT STRATEGY. MEASUREMENT STRATEGY.

CULTURAL

INTELLIGENCE

CULTURAL TRENDS ANALYSIS. SEMIOTIC & SYMBOLIC ANALYSIS. CROSS-CULTURAL CONSULTING. CULTURAL SENSITIVITY AUDITS. LOCAL MARKETS INSIGHT REPORTS. CULTURAL FORESIGHTS.

ETHNOGRAPHY

& QUALITATIVE

IN-DEPTH INTERVIEWS. FOCUS GROUPS. MOBILE/VIDEO ETHNOGRAPHY. IMMERSIONS/FIELD VISITS. PERSONA DEVELOPMENT. THEMATIC & NARRATIVE ANALYSIS. CONTEXTUAL & BEHAVIOURAL OBSERVATION.

ANALYSIS

CONSUMER

& AUDIENCE

BEHAVIOURAL ANALYSIS. ATTITUDINAL RESEARCH. PERCEPTION MAPPING. SEGMENTATION & PROFILING. EMOTIONAL DRIVERS MAPPING.

INSIGHT

STORYTELLING

NARRATIVE DEVELOPMENT. MESSAGING FRAMEWORKS. TONE OF VOICE GUIDELINES. CREATIVE BRIEF WRITING. CONTENT CREATION GUIDANCE. BRAND STORY PLATFORMS. CULTURAL STORYTELLING.