I READ

CULTURE

TO SHAPE

STRATEGY

I AM A RESEARCHER AND CULTURAL THEORIST EXPLORING THE INTERSECTION OF PEOPLE, MEANING, AND THE BRANDED WORLD. WITH A BACKGROUND IN SOCIAL SCIENCES AND OVER A DECADE IN BRAND STRATEGY, I’VE WORKED ACROSS INDUSTRIES TO HELP COMPANIES UNDERSTAND WHAT’S SHIFTING — AND WHY IT MATTERS. I WORKED WITH BRANDS THAT SHAPE HOW WE EAT, MOVE, WATCH, AND CONNECT — SPANNING FOOD & BEVERAGE, ENTERTAINMENT, FASHION, MOBILITY, TELECOMS, AND DIGITAL LIFE — EXPLORING THE DANCE BETWEEN COMMERCE AND CULTURE — WHERE MEANING IS MADE, BORROWED, AND TRANSFORMED. CURRENTLY BASED IN MILAN, I WELCOME COLLABORATIONS WITH CLIENTS AND TEAMS WORLDWIDE.

SOME AWESOME BRANDS I’VE WORKED WITH